Install. Tag. Search.
Start without an account.
Use equiReelz on your iPhone with your local camera roll videos — those already on your phone. On-device AI auto-detects horse videos. Tag them, search them, watch them. No signup. No upload. No commitment.

Why try the iOS app first?
Get the value before you sign up.
Private by design
All metadata and AI processing happen on your phone. Nothing leaves your device unless you choose to upload.
Works offline
Tag, search, and watch your local videos without internet. Perfect for the barn, the trailer, the showground.
Zero friction
No signup wall. No "start your free trial" pop-ups. Install and start using it in 30 seconds.
Upgrade when ready
Once you've tagged your library, uploading to share with trainer/owner/team is one tap. Your work transfers automatically.
From install to organized in minutes
No signup. No upload. Just your phone and your videos.
Install
Free download from the App Store. Start without an account — no email, no signup wall.
Tag
The app finds your horse videos automatically. You add the horse name, rider, and location.
Search
Find any video in your camera roll instantly. Just like the cloud app — but on your local files.
Upload (optional)
When you want to share or back up, upload to equiReelz cloud with one tap. Your tags transfer automatically.
Everything you need — on your phone
All these features work on your local videos, fully offline.

Auto-detect horse videos
The app scans your camera roll and uses on-device AI to find videos with horses. No manual searching, no uploading required.
Tag horses, riders, locations
Add metadata to your local videos — horse name, rider, location, comments. All stored on your phone, never sent to a server.
Search your camera roll
"Donatello, Sentower Park, last month" — search your local videos by horse, rider, location, or date. Instant results.
Bulk tagging
Tag 50 videos at once. Turn an untagged camera roll into a searchable library in minutes — all without leaving your phone.
Local vs cloud — when do you need each?
The iOS app works for most things on its own. Cloud unlocks sharing.
| What you can do | Local (iOS only) | Cloud (account) |
|---|---|---|
| Auto-detect horse videos | ✓ | ✓ |
| Tag horse, rider, location | ✓ | ✓ |
| Search by horse, rider, date | ✓ | ✓ |
| Bulk tagging | ✓ | ✓ |
| Frame-by-frame playback | ✓ | ✓ |
| Slow motion | ✓ | ✓ |
| Works fully offline | ✓ | — |
| Watch from any device | — | ✓ |
| Auto-share with trainer / owner / team | — | ✓ |
| QR code share links for buyers | — | ✓ |
| Frees up phone storage | — | ✓ |
| Compare videos side-by-side | — | ✓ |
| Team libraries | — | ✓ |
You've tagged your library. Sharing is one tap away.
Once your videos are organized locally, uploading them to share with your trainer, owner, or barn is one tap. Your tags transfer automatically — no re-work, no re-tagging. The cloud account is free with 10GB included.
Auto-share rules
Videos of horse X automatically go to trainer Y and owner Z.
QR code share links
Show buyers your horse's top rounds at ringside, instantly.
Watch from any device
Your videos available on the web, tablet, or another phone.
Frequently asked
Can I use the app without signing up?
Yes. Install it, find your horse videos, tag them, search them, watch them — no signup wall to get started. You only need an account if you decide to upload to the cloud and share with others.
Will it work at the barn without wifi?
Yes. Everything local — auto-detection, tagging, search, playback — runs fully offline. You only need internet when you want to upload to the cloud or watch a video that's only stored online.
Is my camera roll private?
Yes. Tags and metadata for your local videos live only on your phone, in the app's private storage. Nothing is sent to our servers unless you specifically choose to upload a video.
How does it know which videos have horses in them?
The app analyzes your videos directly on your phone to detect horses. No internet, no server, no API calls — your camera roll never leaves your device.
Do I lose my tags when I upload?
No. All your metadata — horse, rider, location, comments — transfers to the cloud version automatically. You tag once, on your phone, and the work follows the video everywhere.
Is it really free?
Yes, really. No trial, no hidden fees, no "start your free trial" pop-ups. The cloud plan is also free (10GB included) if you later decide to upload and share.
Ready in 30 seconds
Free download. Start tagging your camera roll today — no account required to begin.