Our Story
equiReelz was created by a team of equestrians and technology experts who understand the unique challenges of capturing, analyzing, and sharing equestrian performance videos.
Our Mission
At equiReelz, we're dedicated to empowering equestrians of all levels with tools that make video capture, analysis, and sharing intuitive and accessible.
We believe that video analysis is one of the most powerful tools for improving equestrian performance, but it's often complicated by technical hurdles and storage limitations.
Our platform bridges the gap between professional video analysis and everyday accessibility, helping riders, trainers, and horse owners collaborate effectively through visual feedback.
Our Values
These core principles guide everything we do at equiReelz
Passion for Equestrianism
We're equestrians ourselves and understand the unique needs of riders, trainers, and horse owners.
Accessible Excellence
We believe powerful video tools should be intuitive and accessible to everyone, regardless of technical expertise.
Continuous Innovation
We're committed to constantly improving our platform with new features that advance equestrian performance and education.
Our Team
equiReelz brings together experts in equestrianism, video technology, and user experience
Niek Bartholomeus
Founder & CEO
Show jumping competitor with 25+ years of experience in equestrian sports and technology.
Ksenija Mihic
Head of User Experience
Combines her background in UX design with a passion for sports.