Privacy Policy

Last Updated: March 9, 2025

At equiReelz, a service provided by Paradigm Shift bv ("equiReelz", "we", "us", or "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. As a Belgian company, we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you register for an account, use our services, or communicate with us, including:

Name
Email address
Account password
Profile information
Payment information (processed by our secure payment processors)

Content

We collect and store the videos and associated metadata (such as horse name, rider, location) that you upload to our platform.

Usage Information

We automatically collect certain information about your device and how you interact with our service, including:

IP address
Browser type
Device information
Pages visited
Time spent on pages
Referring website
Video playback statistics
Browser ID (a unique identifier for fraud prevention and troubleshooting)

2. Legal Basis for Processing

Under the GDPR, we process your personal data based on one or more of the following legal grounds:

Performance of a contract: Processing necessary to fulfill our contractual obligations to you.
Legitimate interests: Processing necessary for our legitimate business interests, such as fraud prevention, improving our services, and ensuring the security of our platform.
Compliance with legal obligations: Processing necessary to comply with applicable laws and regulations.
Consent: Where you have given us explicit consent to process your data for specific purposes.

3. How We Use Your Information

We use the collected information for various purposes, including to:

Provide, maintain, and improve our service
Process transactions and manage your account
Respond to your inquiries and provide customer support
Send you technical notices, updates, and administrative messages
Communicate about new features, offers, and promotions (with your consent)
Monitor and analyze usage patterns and trends
Detect, prevent, and address technical issues and fraudulent activities
Comply with legal obligations

4. How We Share Your Information

We may share your information in the following circumstances:

With service providers who perform services on our behalf (who are bound by contractual obligations to protect your personal data)
With other users according to your sharing settings
To comply with legal obligations
To protect our rights, privacy, safety, or property
In connection with a business transaction such as a merger or acquisition

We do not sell your personal data to third parties.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.

When you delete your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal or regulatory purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the relevant supervisory authority without undue delay.

7. Your Rights Under GDPR

As a data subject in the European Union, you have the following rights:

Right to access: You can request a copy of your personal data that we hold.
Right to rectification: You can request correction of inaccurate or incomplete information.
Right to erasure: You can request deletion of your personal data under certain circumstances.
Right to restrict processing: You can request restriction of processing of your personal data.
Right to data portability: You can request transfer of your personal data to you or a third party.
Right to object: You can object to processing of your personal data based on legitimate interests.
Rights related to automated decision-making: You can request human intervention for decisions based solely on automated processing.

To exercise these rights, please contact our Data Protection Officer at info@equireelz.com. We will respond to your request within one month. This period may be extended by two further months if necessary, taking into account the complexity and number of requests.

If you believe our processing of your personal data infringes data protection laws, you have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données) or the supervisory authority in your country of residence.

8. Cookies and Tracking Technologies

We use a limited number of cookies that are necessary for the functioning of our service. For detailed information about the cookies we use and the purposes for which we use them, please see our Cookie Policy.

9. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from those in your country. When we transfer personal data outside the European Economic Area (EEA), we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our service is designed to be accessible to users of all ages, including children under 18, with appropriate safeguards.

For users under 16 years of age in the European Union, we require verifiable parental consent before collecting or processing personal data, in accordance with Article 8 of the GDPR. This may involve:

A parent or guardian providing consent during the account creation process
Verification of the parent or guardian's identity and relationship to the child
Allowing parents to review, modify, or request deletion of their child's personal data

We take additional measures to protect children's privacy, including:

Limiting the personal data collected to what is strictly necessary
Implementing enhanced privacy settings by default for accounts identified as belonging to children
Restricting direct messaging and social features
Not targeting children with behavioral advertising

Parents or legal guardians can contact our Data Protection Officer at info@equireelz.com to:

Review their child's personal data
Request modification or deletion of their child's personal data
Withdraw consent for the processing of their child's personal data

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we will provide you with a prominent notice, such as by sending an email to the address associated with your account.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Data Protection Officer: info@equireelz.com

Postal address: Paradigm Shift bv, Gentstraat 69, 9170 Sint-Pauwels, Belgium