Our story
Built by equestrians, for equestrians.
Why we built equiReelz
As competitive riders ourselves, we lived the frustration: blurry WhatsApp videos, full phones, hours spent forwarding footage to the right people. Finding that one video of Donatello at Sentower Park? Impossible.
We built equiReelz because we needed it. A simple, purpose-built platform where competition videos are stored in full quality, shared automatically with the right trainer, owner, or rider, and findable in seconds.
No social media noise. No generic cloud storage. Just what equestrians actually need — and nothing they don't.

The team
Niek Bartholomeus
Founder & CEO
Show jumping competitor with 25+ years of experience in equestrian sports and technology.
Ksenija Mihic
Head of User Experience
Combines her background in UX design with a passion for sports.